May 13–15, 2026 | Bangkok, Thailand — ZC Rubber made a strong appearance at TyreXpo Asia 2026 in Bangkok, presenting its six brands — WESTLAKE, GOODRIDE, CHAOYANG, TRAZANO, GOLDEN CROWN, and ORNATE — to customers, distributors, and industry partners from Southeast Asia and around the world.

As one of Asia’s key international exhibitions for the tire industry, TyreXpo Asia brings together resources across tires, the automotive aftermarket, and related supply chains. The event provided an important platform for ZC Rubber to showcase its brand strength, exchange market insights, and expand regional cooperation.

At the booth, WESTLAKE and GOODRIDE, two of ZC Rubber’s core global brands, attracted strong attention from professional visitors with their reliable performance and broad market adaptability. The presence of CHAOYANG, TRAZANO, GOLDEN CROWN, and ORNATE further enriched ZC Rubber’s product solutions for different markets, applications, and customer needs.

The X-Elite commercial tire series, launched in 2025, became one of the highlights of the exhibition. Over the past year, X-Elite has been introduced to multiple overseas markets and has earned strong recognition from fleets, dealers, and end users for its durability, mileage performance, and adaptability to demanding operating conditions. Facing the diverse transportation scenarios in Southeast Asia, ZC Rubber will continue to support customers with reliable products and continuously improved services.

During the exhibition, representatives from Thailand’s Ministry of Energy visited the ZC Rubber booth, where they learned more about the company’s brand portfolio, product applications, and development in the Asian market. The visit reflected local attention to the tire industry and supply chain development, and further strengthened ZC Rubber’s confidence in deepening its presence in Southeast Asia and expanding regional cooperation.

“Asia is a key part of ZC Rubber’s global strategy,” said Shen Haoyu, Senior Vice President of ZC Rubber. “Through international platforms such as TyreXpo Asia, we are able to listen more closely to our customers while demonstrating to global partners ZC Rubber’s confidence, upward momentum, and strength to grow with the market.”

“The Southeast Asian market is highly dynamic and continues to raise expectations for product adaptability and service responsiveness,” said Justin Cui, Asia Sales Director of ZC Rubber. “We will continue to strengthen local market engagement, work closely with our partners, and seize new growth opportunities together to create greater value for users across the region.”

Looking ahead, ZC Rubber will continue to deepen its presence in Asia, supported by its multi-brand portfolio, comprehensive product system, and global service capabilities. The company remains committed to providing high-value tire solutions and working with partners to unlock broader growth opportunities across the region.